Mrs. Ilanit Melchior is the Director of Tourism for the Jerusalem Development Authority (JDA). The JDA is responsible for economic progress and development of the city, a key part of which is tourism that represents an economic engine of growth across the different socio-economic groups in Jerusalem.
As Director of Tourism, Ilanit oversees the strategic development and implementation of the national and international projects aimed at promoting tourism in Jerusalem, including the development of new hotels, conservation and preservation projects, tourism products, and the newly launched Jerusalem Conventions and Visitors Bureau, offering logistical support and financial incentives to conference organizers.