Roy Graff brings over 20 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors. Roy is the author of the 2015 book, China, the Future of Travel, and frequently speaks at leading travel and tourism conferences. Roy has provided strategic advice and market entry support to some of the world’s leading travel organisations, including Skyscanner, VisitBritain, PromPeru and Eurostar. In the early 2000s, he spearheaded Gullivers Travel Associates’ development of the independent travel business in China in the early days of Chinese outbound tourism.