Bio
Michael Goldsmith is the Vice President of Marketing for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting domestic and international visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Centre.
In his current role, Mr. Goldsmith is responsible for directing the efforts of the LVCVA’s 15 international offices on 5 continents. He oversees International Sales and Public Relations, Airline Development, Digital Engagement, Sports Marketing and Special Events efforts for the LVCVA.
Prior to joining the LVCVA in 2000, Michael held a variety of management positions at resort properties including The Mirage, Aladdin Resort, and Riviera Hotel & Casino. He began his professional career as a travel coordinator at Group Travel Specialists in Tucson, Arizona in 1985, and later progressed to positions at America West Airlines in Phoenix and the Boulders Resort in Scottsdale, prior to relocating to Las Vegas in 1991.
Mr. Goldsmith holds a bachelor’s degree in Political Science and History from the University of Arizona in Tucson, Arizona.
He is active in many industry organizations, currently serving on the International Board of Directors for the Pacific Asia Travel Association, the Global Development Committee for Brand USA, and the Global Leadership Committee for Destinations International.
Lecture title
It Can Happen Anywhere - Las Vegas and 1 October
Abstract
When a tourism destination suffers an unimaginable event, how do you respond? How do you strike the right tone with your customers and your community, and ensure all communications protect your brand? Hear how Las Vegas managed its destination messaging after the events of 1 October, the largest mass shooting in American history and how its loyal brand advocates became some of its most vocal and visible pillars of brand strength.