Tom Buncle

Managing DirectorYellow Railroad


Tom Buncle is Managing Director of Yellow Railroad Ltd., an international destination consultancy, which helps destinations improve their competitiveness through branding, marketing, destination management planning, and crisis recovery. His client list spans UK, Europe, Africa, Middle East, North America and the Caribbean. He has worked on crisis recovery teams in the UK and Africa and delivered crisis communications training for the United Nations World Tourism Organisation (UNWTO).

In life before consultancy, Tom was Chief Executive of Visit Scotland and worked for Visit Britain in USA, Canada, Norway, London and Singapore.

He is also an Honorary Professor at Edinburgh’s Heriot Watt University and lectures at conferences worldwide on destination branding, crisis recovery, and global travel trends. He authored the definitive Handbook on Tourism Destination Branding, published by UNWTO and European Travel Commission (ETC).

He is a Fellow of the UK Tourism Society and the UK Tourism Management Institute, a member of the Experts’ Committee of World Tourism Cities Forum (China) and the Sustainable Tourism Certification Alliance (Africa).

Tom’s motto: “Life is not a dress-rehearsal”


Crisis Recovery for Tourism Destinations